We help companies understand the whole customer mind.

The result is a unique competitive advantage.

OUR METHODOLOGY

Unconscious thought influences how customers experience and engage with your brand. Which is why our Total Experience Management® solution integrates art and science. We examine every aspect of your customer experience – from brick and mortar to the digital customer experience and everything in between – to gain the clarity that only comes from a deep understanding beyond what can readily be seen.

As your partner, we use our experience, methodology, and tools to help you leverage the power of the unconscious mind to deliver a total customer experience. Our proprietary toolset is recognized throughout the industry for its precision in analyzing and managing the clues interwoven in the total customer experience. Built upon the science of total experience management, our end-to-end methodology helps clients innovate from giving a haphazard, undifferentiated customer experience to delivering an intentional, highly distinctive experience based on how customers want to feel.

1. LEARN

Uncover themes of conscious and unconscious desires in the customer experience, use customer experience audits to reveal gaps between their current and desired experiences, and highlight distinct and powerful opportunities for experience design.

2. CREATE

Use integrated metrics and tools to develop an “experience clueprint™” for building clue-driven experiences. Our proprietary tools establish a clearly articulated and easily communicated set of “clues” that is integrated into the customer experience and is specifically engineered to drive emotional engagement and create a competitive advantage.

3. DO

Support and guide the implementation of total experience management by partnering to build a system that is committed to and capable of continuously elevating the customers experience.

We help you align your clues to deliver a valuable
customer experience and employee experience.