Uncover the rational and emotional thoughts of your customers and learn to evaluate experiences “through the customers’ eyes”.

ClueScan® Workshop

In this highly interactive one-day ClueScan workshop, participants learn how to evaluate experiences “through the customers’ eyes,” determine the degree to which their experiences are haphazard or managed, and design and deliver clues that engage customers emotionally. We help companies delve into the customer experience (rational and emotional) across all channels, assess the range and variety of clues customers encounter, and uncover gaps between their “current” and “desired” experience.

1. EDUCATE

Learn what a Clue is and how managing the Clues you send to your customers effects their overall experience. We show you the importance of moving from a “make and sell” approach to a “sense and respond” strategy. You will learn how to use our ClueScan® Kits and we will prepare for our hands-on activity.

2. PRACTICE

We head out to a local establishment where you use your ClueScan® Kit to gather Clues and begin to see experiences “through the customers eyes”.Through this activity you and your team will develop a sensitivity to the clues you are sending to your customers.

3. APPLY

In our post activity debrief we will analyze the clues we gathered and reflect on how those clues affect the overall customer experience. We will share practical tools that will help you manage the clues you are sending to your customers. Your personal ClueScan® Kit is yours to keep to use as a reference as you begin your journey managing and shaping Your customers experiences.

Experiences happen everyday. The question is, will they be managed or haphazard?