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Customer Emotion

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The Power Of Customer Emotion

A Forbes online columnist made a surprising claim last week: that it is a waste of time for businesses to try to determine customers’ emotions, let alone design experiences based on them. “Don't Design for Emotion in Customer Experience” … really? Why do customers have undying loyalty for Amazon and Apple? Why do customers feel differently about sending [...]

By | 2017-06-29T22:38:20+00:00 June 29th, 2017|Customer Emotion|0 Comments